This is a big day for Mindshift. We are excited to announce the launch of our long-awaited Catch & Release backpack on Kickstarter!
As an early follower of this project, we encourage you to act fast and get the Catch & Release for the lowest possible price of $235 — a savings of $89.99 off the final retail price.
The Catch & Release is 3 packs in 1: Backpack, Chestpack and Beltpack
There are also a number of really great reward combinations to choose from, including our custom designed accessories kit...
...and guided fishing trips for you and a buddy.
We want to thank you for your interest, suggestions and support. Everyone at MindShift has been working hard to make the Catch & Release a reality, and we know you're excited to finally get a chance to fish with one.
Remember, you can only get the Catch & Release backpack for a great discount on Kickstarter — and with EXCLUSIVE CAMOUFLAGE interior!
Backpack Access Reinvented
If you’re reading this blog, chances are you’d rather be fishin’. Whether you’re an avid angler or just a water-slapper, MindShift is developing a backpack that will change the way you fish.
This innovative new backpack easily converts into a waist belt and chest pack, making it 3 bags in 1 — no other backpack does that!
Soon we will launch this bag on Kickstarter, complete with cool reward products also in development. SUBSCRIBE to this blog for updates!
We had planned to launch the Catch & Release Kickstarter campaign today but we've decided to fine-tune the campaign (and the pack) — so we plan to launch in mid-June. We're still on schedule for product finalization. In fact, we've added a few new details that will add more functionality and even a little pizazz.
Thanks to some much-appreciated user input from Montana Matt, we've added a special tippet holder to the rotating beltpack. Now your tippet spools are at your fingertips and secured to your pack instead of lost in your bag or dangling around your neck.
Exclusive Kickstarter Camo Interior!
Kickstarter backers will love this special camouflage interior, available ONLY on the Kickstarter production run. Everyone wants something special, and the interior is the icing on the cake for this amazing backpack.
We're in the final stretch and getting excited about launching the Kickstart campaign! Since you are an early subscriber to the Catch & Release blog, you will be the first to know when we go live. Stay tuned!
As we get closer to the Kickstarter launch, the Catch & Release backpack is close to it's final design. Check out some of the highlights and get ready for a new way of fishing!
As we work toward the kickstarter campaign — now scheduled for May 2016 — we’ve developed a few accessories that make the Catch & Release series a more complete kit. Introducing four new products: a beverage holder, shooting head wallet, and two sizes of reel cases for your large and smaller reels.
Beverage Holder — This insulated beverage holder will serve your needs for the entire fishing trip, from early morning coffee to afternoon beer.
The dual-purpose beverage holder attaches the Catch & Release beltpack, or any belt, and fits a 16 oz. thermos, water bottle, or a “tall boy” can of beer.
Shooting head wallet — The wallet features mesh separators to keep your shooting heads organized and fits neatly into the rotating beltpack.
Large and Small Reel Cases — Keep your expensive reels safe and organized with these protective reel cases. Stack reels/spools vertically or horizontally.
By now, you’re probably wondering when you can get your hands on the Catch & Release fly-fishing series. As we mentioned, we’ve pushed the Kickstarter date out to May, but our final delivery has not changed — we’re still on target to ship KickStarter orders in September 2016. We know that seems far away, but production processes are long and we’ve only just finalized the bag.
Keep up to date on our progress and you’ll be fishing with the Catch & Release this Fall!
As we finalize the design (P-2 version below), we have also officially named the backpack, the “rotation180° Catch & Release.” This name has dual meaning; the first is a nod to Catch & Release as a conservationist approach to fishing. Catch & Release also hints the buckle that catches and releases the rotating beltpack — a key feature of the backpack.
As you can see, the Catch & Release is looking great. We’re working on logo placement and have added a “fly patch” on each shoulder strap and on the top of the belt pack. We refined the rigged rod attachment on the side of the pack, and are fine-tuning the ability to instantly convert belt pack to chest pack.
Also in the works are accessory products, including a beverage holder, fly reel case, shooting head wallet and more. At the recent ISE expo, several fly fishing guides said, “I want one!”
It is getting fishy around here!
The fly fishing backpack has taken another big step towards a final product. We've submitted another round of specs to the factory and should have what we call a P-2 version in a few weeks! In today's product marketing meeting, we reviewed new details with designers Joe Hanssen and Mike Sturm (photo below).
After researching many different materials, color swatches, and hardware samples, Mike and Joe found a perfect blend of form and function.
They decided to go with an earthy "Sage Green" accented a rust-colored logo. Modern-shaped fabric panels will help blend a contemporary look into this classic color scheme.
Using pins, Joe is able to experiment with different fabrics, colors and shapes to fine-tune the "finish" on the design.
The "lab-dip" sample below shows how the designers evaluate new colors. Joe and Mike are particularly excited about using a new color on the webbing they call "Raven." It's the little things ;-)
How do you like it so far?
The rotating belt pack offers plenty of storage space for all your essential gear, including fly boxes, leaders, weights, floats, etc.
The belt pack also creates a convenient, hands-free way to stash your rod while changing your set-up in the middle of a river. Notice Gene is using the included neck strap to cinch the belt pack up higher for wading in deeper water.
What gear would you put in the belt pack?
We needed a prototype to show fly fishermen how the bag works. We also couldn’t wait to get out and fish with it ourselves!
The belt pack is a separate unit that fits perfectly into a cavity in the bottom of the backpack. When you unfasten the Fidlock magnetic buckle, it’s easy to rotate the pack from back to front by pulling on the round loops shown below.
Our factory rep demonstrates how easily the belt pack rotates (see below). The magnetic buckle seems to “find itself”, securing the belt pack in place.
The rotating belt pack is the heart of the rotation 180 series. For the fly-fishing bag, we gave the interior a complete overhaul to fit the most essential gear.
We even included a shoulder strap so you could hike up the beltpack when wading into deep water.