More and more, people are bringing electronic gear, such as cameras, GPS, mobile phones and tablets, into the field with them. That’s why MindShift Gear developed the rotation 180 backpack series. We were the first company to offer a backpack that rotated to the front, allowing the user to quickly reach essential gear without taking off the pack.
Because it solves an access issue, the entire rotation180 series has been heralded by hikers, mountain bikers, skiers, birdwatchers and photographers. This innovative series has also received numerous design awards and is now in many major stores, including REI.
When we first launched the rotation 180 backpack, we received a wave of feedback requesting a fly-fishing rotation bag. Several of us at MindShift are fly-fishing aficionados, so the gears started turning. After using the backpack on our own fishing trips, we were convinced that rotation is the perfect technology for the sport. We reached out to our community for feedback and started the design process to develop a backpack specifically for fly-fishing.