The MindShift rotation180 Catch & Release™
As we finalize the design (P-2 version below), we have also officially named the backpack, the “rotation180° Catch & Release.” This name has dual meaning; the first is a nod to Catch & Release as a conservationist approach to fishing. Catch & Release also hints the buckle that catches and releases the rotating beltpack — a key feature of the backpack.
As you can see, the Catch & Release is looking great. We’re working on logo placement and have added a “fly patch” on each shoulder strap and on the top of the belt pack. We refined the rigged rod attachment on the side of the pack, and are fine-tuning the ability to instantly convert belt pack to chest pack.
Also in the works are accessory products, including a beverage holder, fly reel case, shooting head wallet and more. At the recent ISE expo, several fly fishing guides said, “I want one!”
It is getting fishy around here!